We’ve been through a lot in the past few years. And we’ve learned just how vital wellness is to our lives. Women everywhere know that taking care of your mind, body, and spirit is essential to true happiness.
Life continues to present many challenges to women. But there are many women’s health and wellness companies committed to helping us prioritize our well-being.
Kalon Staffing and Executive Search is a woman-owned health and wellness organization. So, we wanted to shine the light on some of our favorite women-owned health and wellness companies.
This list is definitely not complete and is unranked. They are just some of the companies that inspire us. However, we definitely appreciate every single one of the women-owned health and wellness companies in the space!
Shining a Light on Women in the Health and Wellness Industry
As a member of Women in Nutraceuticals, I’m aware of the uphill climb for females in nutraceuticals and all health and wellness sectors.
In nutraceuticals alone, there is a 20% pay gap and only 86 women to every 100 men are promoted to first-level manager jobs. By empowering each other, we can close those gaps. With this list, we want to give recognition to some of the most inspiring females in the women’s wellness space.
Bathe Brand
Owner: Tiffany Brown
About the Business:
With the challenge of overcoming a painful skin disorder, Tiffany Brown realized she couldn’t rely on the brutal steroid creams her doctor prescribed. From there, she knew the only way to heal and find peace is through paving her own path.
Armed with a bathtub and whole foods, she started a 3-month journey to finding food-based remedies that worked. Bathe Brand is the sum of her journey to healing herself. Check out her company’s body care products that are gentle and effective options.
Website: https://www.bathebrand.com/
Becalia Botanicals
Owner: Jazmin Guerrero
About the Business:
Jazmin Guerrero, a first-generation Mexican-American, was raised with stories of love and strength by her family. With these narratives and lessons in her heart, along with a value for culture, she started her journey toward Becalia Botanicals.
Each product on the shelf reflects her culture and the stories that helped shape her. The company praises standing up for your true self, which is refreshing in a world that tries to push you into containers. All the items in the Becalia Botanicals collection, including bath, body, and skincare products, are made for health and well-being.
Website: https://becaliabotanicals.com/
Body Complete Rx
Owner: Samia Gore
About the Business:
Founder Samia Gore watched many of her family members suffer through various ailments, including heart disease, diabetes, and stroke. Instead of going down the same path, she chose to re-write the story for herself by taking better care of herself inside and out. During this time, Samia sought out plant-based supplements to address her personal needs.
Samia couldn’t find what she needed, so she turned to her friend, Dr. Ruby Lathon (a certified holistic nutritionist), to create formulas that would work for her and people with similar narratives. Body Complete Rx provides supplements for everyone but also focuses on the specific needs of women of color. The business focuses on complete, comprehensive wellness.
Website: https://bodycompleterx.com/
Camille Rose
Owner: Janell Stephens
About the Business:
Janell Stephens wanted to find a way to cure the eczema of her five young children. She looked for only natural ingredients to create hair and body treatments to treat her kids. That’s how the Camille Rose brand was born. In only three years, the brand evolved into a multi-million-dollar company.
Janelle’s mantra: “Whatever goes on your body should be good enough to go in it.” Consumers of every race and nationality advocate for her brand, including influencers, and are known as “Rosettes.” The clean, healthy living trend continues to grow. And Janell is one of the leaders and inspirations of the wellness women business market.
Website: https://www.camillerose.com/
Kuli Kuli
Owner: Lisa Kurtis
About the Business:
During her time working with female farmers in Niger, West Africa, Lisa Kurtis learned about moringa. Moringa is a super green that is said to have more nutritional value than kale. For example, moringa has 20 times more calcium than kale! Lisa learned about moringa’s anti-inflammatory, antioxidant, protein, calcium, iron, and fiber benefits.
She wanted to share the power of superfoods with America and empower women farmers across the globe, leading to the creation of Kuli Kuli. And her mindset is just as powerful as moringa. On her journey to launch Kuli Kuli, she encountered “no” many times.
She took every “no” as a “not yet” and kept those who turned her away updated on her progress. One investor who said “no” years ago ended up investing $2M into Kuli Kuli.
Website: https://www.kulikulifoods.com/
Maude
Owner: Éva Goicochea
About the Business:
Early in her career, Éva Goicochea advocated for healthcare legislation that supported innovative companies with a focus on solving wellness concerns. In 2018, Éva joined those health and wellness companies. Her mission: to bring contemporary, affordable, and effective sexual wellness products to the forefront.
Maude was born to make “intimacy better for all people.” The brand is in popular publications, such as GQ, Vogue, and InStyle. Goicochea has since also started her own blog, The Maudern. In the blog, she discusses modern intimacy, sex education, relationships, and everything in between.
Website: https://getmaude.com
Peak + Valley
Owner: Nadine Joseph
About the Business:
Back in 2015, Nadine Joseph was a neuroscience researcher experiencing the symptoms of chronic stress. Her schedule was hectic, to say the least, but even after she found balance in her schedule, her symptoms lingered. Having a holistic approach, thanks to her mom, she started looking for a solution via natural remedies.
Investing months of research to find the right answers, she found botanicals that would play a major role in the company’s signature blends for stress relief. Nadine even travels the world to source all the herbs herself. Mindful resourcing is one of the company’s primary values.
Website: https://peakandvalley.co/
PopFlex Active
Owner: Cassey Ho
About the Business:
Cassey Ho, CEO and Lead Designer of PopFlex Active, was pushed toward a career in medicine by her parents, who are Vietnamese immigrants. But she had dreams of becoming a fashion designer.
While studying Biology at Whittier College (full-ride scholarship), she began teaching Pilates. She ran into a problem. There were no cute bags to hold all her yoga gear! So, she designed and created her own.
To keep in touch with her students, she posted a Pilates workout via YouTube under her username “Blogilates.” She is now the #1 most-watched Pilates instructor in the world with 14 million followers. At the same time, she led the growth of PopFlex, which is now at Target stores around the nation.
Website: https://www.popflexactive.com/
Tips to Start a Wellness Brand Specifically for Women
- Identify Your Niche: Find a specific focus in women’s wellness. Examples: mental health, reproductive health, fitness, or nutrition. Then differentiate your business and target your audience effectively.
- Research Your Market: Conduct thorough market research to understand the needs, preferences, and pain points of your target demographic. This will help you tailor your products or services to meet their needs. What problem or problems are you solving?
- Build a Strong Brand: Develop a compelling brand identity that resonates with your target audience. Also, communicate your values and mission clearly.
Tell them what problems you’re solving. Explain your why. Be open with your story. A strong brand will help you stand out in a crowded market and build trust with your audience.
- Offer Value-Driven Products/Services: Create quality products or services that have tangible benefits and address the needs of your audience. Focus on delivering value and solving problems to build a loyal customer base.
- Build an Online Presence: Leverage digital marketing channels such as social media, a website, and email marketing. And find ways to reach and engage with your target audience effectively. Building an online presence will help you increase brand visibility, attract customers, and drive sales.
If you are trying to find a job in the health and wellness space, we can help. Or if you are a health and wellness business owner looking for the right talent, our team is here to support you.